CORPORATE TRANSACTIONS (M&A) AND THEIR SIGNIFICANCE
Those of us who are dedicated to professional services are well aware of the importance of brand recognition and brand value. Image is directly related to your persona, since you a
How should we interpret the AIDA method in 2021?
A few weeks ago, during the course of a meeting, a client explained to us how they are finalizing the phases of the AIDA method in their sales process. He commented that they had a
Cash Flow: Essential, powerful and devastating
We would like to start with a statement that we never tire of using, and which is often repeated by colleagues involved in corporate finance: Companies are born and die by the cas

